Guts Needed

Starting an offline (traditional, brick and mortar) business seriously needs guts.

Although it’s still in the pre-beginning stage, I can already feel some stress. Doing a traditional business is so much more difficult than an online business. The capital, the planning, the execution etc. There are so many things to be done. And of course, the uncertainties involved. I really salute those entrepreneurs who can make their companies so successful. It’s definitely not easy to get out the comfort zone and venture into the unknown.

But I think the time is ripe for me and also, I would like to try out new things and diversify my income. No risk no gain. As simple as that.

Shame on Pfizer

Pfizer was recently order to pay a record $2.3 billions penalty for illegal drug promotions.  Shame on this world largest pharmaceutical company!

“There’s so much money in selling pills, that there’s a tremendous temptation to cheat,” said Bill Vaughan, an analyst at Consumers Union, the nonprofit publisher of Consumer Reports.

It’s finally time for people to know what’s behind the scene in the drug industry. I am really disgusted by their “sell at all costs” attitude without considering the health of the people. I understand that healthy profits are very important for a company but I strongly believe that it must be achieved ethically.  Moreover, they are in a industry where they are supposed to help people get healthy and well.

I am not sure if you came across such information: Some illness or diseases are not so deadly as they seem, and they can be treated using herbs or natural remedies that are cheap and widely accessible by people. The pharmaceutical companies know about these but are not willing to “disclose” it. Why? Simply because those herbs are not patented. They only want to manufacture “pills” as it can be patented and most importantly they can sell them for huge profits.

Disclaimer: I don’t know how true it is and I can’t verify it. I just happen to read about them. They are many of such “stories” online. Just do a google on “expose pharmaceutical companies“, “pharmaceutical scams” etc.

I am also in the health niche as well, where I have several content sites which people can gather some specific health information. But the important thing is, I market them ETHICALLY. I rarely promote any health supplements or pills. This is because I know there are many fake pills or scams online. I don’t want people to fall prey.

In fact, I know of a merchant who is quite well-known for selling health supplements online. But I don’t promote it, as I don’t really trust them and I don’t feel good promoting pills. Making money is fine, just don’t do it at the expense of others!

Doing Some SEO Testing

If you search for the term: “alex yeo”, you will realized that I am not ranked number 1. I am in 3rd position. I captured a screen shot.

alex yeo SERPS

The no.1 spot is another “alex yeo” from Singapore. He’s currently the managing director at McDonald’s Singapore. LOL.

Now is the time for me to do some SEO. I want to derail him from the top spot and take over that position. Yeah, I want to make sure that when people search for “Alex Yeo”, I will ranked no. 1.

Right now, my title tag doesn’t have my name on it, which is obviously a disadvantage. :-)

It’s fun time now for me to do SEO. But it’s not my main priority, so I won’t do it very aggressively. At the same time, I can do some SEO testing as well by only using ONE method to boost my rankings. I hope I can share some results soon and when you search for my name next time, I will be no. 1.