Our good old friend, Google, is doing a massive clean-up. First, they banned affiliates’ Adwords account for infringing Google’s reputation by promoting scam products. Now, they slap those ads which are based on product reviews site, which contain affiliate links.
Of course, many affiliates will cry foul who are earning huge incomes from affiliate commissions. And mind you, these are same affiliates who are spending BIG money on PPC to feed Google’s revenue. So why is Google biting its own hand? Well, it’s dead simple. Just 2 words – User Experience
Actually, if you look at the big picture. It’s a good thing that Google did a clean-up.
Time to kick the ass off those bogus product reviews. Let’s face it. Those product reviews are not really “reviews”. Just some marketers trying to promote the highest commissions product. No real content. Just superficial “reviews’ plastered with affiliate links. Of course, I am a savvy Internet user and marketer. I will not fall for such tricks. BUT normal folks will fall into it, thinking it’s a genuine review.
What happens if the products that those folks purchased are scammy or bogus? NOT a good user experience for the consumers. They search through Google and they bought bogus products or scammy opportunities.
So, in my opinion, what Google did is right. I also do my research through Google, buy products online and search through Google again for legitimate product reviews. I want the information I gathered to be be relevant and true as well. Remember, we are USERS ourselves.
Having said that, I also pity those affiliates who just rely only on PPC to make a living. Maybe from 5 figures to barely next to nothing. So, the important thing to learn from such incident is to diversify your income sources.
Don’t just rely on PPC to get traffic. Don’t just rely on 1-2 campaigns to make all your money. Don’t just rely on Google.
I know it’s hard not to rely on Google, as they are the Kingpins right now. But what you need to do is to diversify as much as you can.
Don’t “make money online”, instead build a business that can lasts. Such as building an authority site that provides good quality content, thus providing values for readers or consumers. It is all about providing value to people. And yes, please adhere to Google’s rules and regulation. No black hat and provide value-adding websites. 🙂