One of the things that I can’t do well is writing. In the online world, content is king. So what if I can’t write? That’s not going to stop me. I simply outsourced my content creation to somebody who can do a better job than I – someone who loves writing and is passionate about it.
At the moment I have 2 writers and I also engage the service of a SEO company who provides articles writings. Thus, I get my needed content for my websites from three different sources. I got my writers from FreeLancer. One is from the United States and the other is a Filipino. I don’t pay them on a monthly basis but rather on per-project. So, an article project can range from 10-20 articles each time.
I must say that I am quite fortunate that my writers are pretty good. But sometimes, being pure writers, they are not really aware of the marketing aspect. So, I need to tell them how to write a more compelling title, how to write a more SEO-friendly article etc. I have heard of horror stories where some writers are pure crap, copy-and-paste and can’t even string a grammatically-correct sentence.
So, I am very careful when selecting my writers in FreeLancer.com. Normally, I will ask them to submit 2 sample articles to evaluate their writing skills and I will also test them whether they can follow simple instructions (a trick I used that will filter away 80% of the unqualified bidders :P). My logic is simple: if they can’t even follow basic instructions now, how can you ask them to write your articles based on more complicated instructions?
My writers are my right-hand man because they are the crucial in my online business. They write for me in the background so that I can focus on building my websites and traffic generation. For those who are into internet marketing, it’s best that you leave the content creation part to the professionals while you focus on the more important aspect of marketing your website.
P.S. I wrote this post. I didn’t outsourced it. You can see my writings suck! LOL.