2009 was the year for PPC (pay-per-click). Gurus were selling their PPC courses, affiliates are using PPC to promote offers, newbies are jumping into Google AdWords in herds of thousands.
This year, 2010, the next big thing is all about PPV (per-pay-view marketing). If you don’t know what PPV is, this site will be useful to you.
The craze has begun… Big-time marketers are selling their PPV courses, super affiliates are all mentioning about PPV.
As usual, there will be a sudden influx of marketers who will be trying to use PPV to make money online. And this is not good. In my opinion, the outcome will be the same like yester-year PPC craze. Profitable campaigns will become unprofitable. Newbies will get burnt. Why? Because there were just too many people, all trying to use the same methods simultaneously.
It’s just like bubble tea or the donuts scenario in Singapore. Other people saw that selling donuts were profitable, so they copy and sold donuts as well. In the end, there are so many donuts stores springing up that people are sick of it and it became a fad.
Initially, I wanted to name my title as “Fad Marketing” but I realized that PPC is not a fad. PPC is here to stay. I can’t predict whether PPV is gonna to to be a fad or what, so I just coined the term “herd marketing” instead – that is following or applying a marketing method that everyone else is doing, such that it will lose its effectiveness.
If you are already into PPV long-time, milk the money while you still can. If you are a newbie, I suggest you don’t jump in now. You are too late and you will most likely to get burnt. Don’t follow what the masses are doing. It’s just like stocks – buy when people are selling and sell when people are buying. 🙂